Sheepie Snack Sunday – Taste Enhancers
One thing I hear repeatedly in my shop is “but my dog loves it!” One, of course he does, he’s a dog. But more importantly, an institute report describes pet food manufacturers as “masters” in the art of taste enhancement. This means that they can get animals to eat something “they would normally turn up their noses at.”
In order to do this, they spray kibble with discarded restaurant grease that has been stabilized with potent chemical antioxidants.
“Pet food scientists have discovered that animals love the taste of these sprayed fats,” from the report. The manufacturers want a food that your pet will eat enthusiastically, even become addicted to.
Their goal is that you become a returning customer to their product. It is extremely paramount that the pet food industry is for taste appeal, not quality.
Other chemicals are used in order to increase the palatability, extend the extreme shelf life, and advance the appearance so the product will look appealing to eat (but most importantly, will look good enough and cutesy for you to buy). The pet food manufacturing development includes some of the major names in chemical colouring, in which some of these dyes can actually make vulnerable animals hyperactive. They even may add sodium nitrite to actually prevent fading of colours. Red Dye#40 is used in some kibbles in order to create the appearance of a “fresh, meaty look” (only for your eye, your dog won’t even notice) and as result, both these agents have been long related to cancer and birth defects in laboratory animals. They are even banned in some countries.
The list goes on. In addition to create more appeal, further chemicals include anticaking, antimicrobial, coloring, firming, flavoring, drying, pH control, and surface finishing agents, and emulsifiers, sequestrants, synergists, texturizers, lubricants, and sweeteners (Zucker).
The pet food industry is an unregulated mess that gets away with so much. This is just the scratch of the service about what is in your pet’s food.
All of our Sheepie Snack Sunday blogs & recipes can also be found on our Facebook page in our album here.
Making the fur fly,
Danielle & Riggs
The Pet Professionals: Cert. Vet Assist, Professional Dog Groomer, Canine Nutritionist.